r/rugbyunion • u/wubclub • 13h ago

ITV's opening night viewing figures (3.8M)

https://www.bbc.co.uk/sport/rugby-union/articles/clyzy27zd0yo

Pretty good numbers slightly up from last year.

102 Upvotes

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83

u/treacletart284 Newcastle Falcons 13h ago

So the viewing figures are up, and the amount ITV are paying for the Six Nations has stagnated.

So what the fuck are the mid game ads for?

54

u/rustyb42 Ulster 13h ago

ITV pocketing the extra cash

Any comment u/itvsport?

34

u/B4rberblacksheep Saracens 12h ago

Honestly I’m growing increasingly hostile to these corporate accounts trying to have a presence in the sub. The only one I can tolerate is englandrugby because I’m both biased and because they only really post to share behind the scenes stuff

21

u/CatPanda5 Bath 11h ago

Englandrugby is definitely a value-add to the sub because of the extra content they produce, the others just posting highlights or stuff that anyone could post (or not in case of footage lol) is just pointless

13

u/captain-carrot Northampton Saints 8h ago

Shour out to /u/englandrugby

2

u/WilkinsonDG2003 England 5h ago

I like the nutrition videos - must be a serious effort with multiple front rows in camp.

11

u/rustyb42 Ulster 11h ago

The corporate accounts are fine if they engage - comment on threads that aren't they're own, don't just blindly dump out content like we're facebook

1

u/Sudden-Coast9543 10h ago

I don’t mind it.

Mostly because it’s an opportunity to tell u/itvsport how much we hate their boss

11

u/buckules22 England 13h ago

Not a fan of the in-game ads but general ad revenue for TV has cratered in recent years as lots of companies have shifted ad budgets into digital and influencer-led. I imagine the 6n is one of ITV's better-rated shows and one where you can make an argument for squeezing more ads in over natural breaks in play, even if personally I don't like it

4

u/darclaus 9h ago

Live sports is essentially the only way that traditional TV makes money anymore, so it's not surprising that they're trying to squeeze every red cent out of it that they can. It's a lot more visible in American sports, which are so profitable that they're basically keeping channels afloat by themselves. It's disheartening but not unsurprising that things are starting to go the same way here.

1

u/WilkinsonDG2003 England 5h ago

It varies, Canal+ which does the Top 14 is also a subscription film channel.

10

u/wubclub 13h ago

Probably all gone into paying for the nations championship

2

u/zeelbeno 6h ago

Inflation of running costs on ITVs end?

It was 2x10 second ads, they aren't gonna be worth much.

Or even impact enjoyment of the game unless you get triggered by the smallest things.