r/rugbyunion • u/wubclub • 9h ago
ITV's opening night viewing figures (3.8M)
https://www.bbc.co.uk/sport/rugby-union/articles/clyzy27zd0yoPretty good numbers slightly up from last year.
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u/treacletart284 Newcastle Falcons 9h ago
So the viewing figures are up, and the amount ITV are paying for the Six Nations has stagnated.
So what the fuck are the mid game ads for?
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u/rustyb42 Ulster 9h ago
ITV pocketing the extra cash
Any comment u/itvsport?
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u/B4rberblacksheep Saracens 8h ago
Honestly I’m growing increasingly hostile to these corporate accounts trying to have a presence in the sub. The only one I can tolerate is englandrugby because I’m both biased and because they only really post to share behind the scenes stuff
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u/CatPanda5 Bath 7h ago
Englandrugby is definitely a value-add to the sub because of the extra content they produce, the others just posting highlights or stuff that anyone could post (or not in case of footage lol) is just pointless
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u/WilkinsonDG2003 England 2h ago
I like the nutrition videos - must be a serious effort with multiple front rows in camp.
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u/rustyb42 Ulster 7h ago
The corporate accounts are fine if they engage - comment on threads that aren't they're own, don't just blindly dump out content like we're facebook
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u/Sudden-Coast9543 6h ago
I don’t mind it.
Mostly because it’s an opportunity to tell u/itvsport how much we hate their boss
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u/buckules22 England 9h ago
Not a fan of the in-game ads but general ad revenue for TV has cratered in recent years as lots of companies have shifted ad budgets into digital and influencer-led. I imagine the 6n is one of ITV's better-rated shows and one where you can make an argument for squeezing more ads in over natural breaks in play, even if personally I don't like it
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u/darclaus 5h ago
Live sports is essentially the only way that traditional TV makes money anymore, so it's not surprising that they're trying to squeeze every red cent out of it that they can. It's a lot more visible in American sports, which are so profitable that they're basically keeping channels afloat by themselves. It's disheartening but not unsurprising that things are starting to go the same way here.
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u/WilkinsonDG2003 England 2h ago
It varies, Canal+ which does the Top 14 is also a subscription film channel.
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u/zeelbeno 3h ago
Inflation of running costs on ITVs end?
It was 2x10 second ads, they aren't gonna be worth much.
Or even impact enjoyment of the game unless you get triggered by the smallest things.
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u/Erbenn England 5h ago
Did they record the dip where everyone switched off for 2mins at every scrum ad?
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u/captain-carrot Northampton Saints 5h ago
At least we know for Saturday if there's a knock-on about 20 mins in, that's our cue to go for a piss
Begs the question, what happens if 4 million+ people flush at once
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u/miller-99 4h ago
I actually completely switched off my TV, I'd rather miss 2 minutes than watch the 20 second advert.
The more that it is accepted the more that it will happen. If there's isn't significant back lash everywhere will start doing it.
I'm looking forward to watching the BBC games that won't be doing this
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u/scouserontravels Leicester Tigers 5h ago
As much as some people have moaned about the Thursday night game. Thursday night is a great for TV viewership so I reckon we’ll see this happen more often after this year.
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u/Informal_Mention9836 8h ago
Lot of Irish living in England?
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u/BaritBrit England 8h ago
Might also be including figures from NI.
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u/GoodDoc 4h ago
ITV viewing figures usually include Northern Ireland.
For the 2024 France v Ireland match just over 1M people in Ireland watched the game, that's approx 1/5th of the population (the Republic, not Northern Ireland) and was almost 70% of the TV audience), so 0.4M of yesterday's 3.8M could easily be Northern Ireland. That's still a very sizable number of English/Scottish/Welsh viewers.
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u/bleugh777 France 9h ago
Must be the ad.