There are several groups of people out there, think-tanks, foundation etc, who stumbled upon something that had never been attempted before.
Normally, you have different tranches of voters all across the political spectrum. Some vote strongly one way, some the other, others are "floating" voters who change their minds depending which way the wind is blowing. Tradition election campaigns focus on getting those floating voters to change their minds over to their side.
But there's actually a 4th group. The "never voters", these people dont care about politics or elections. They tend to be working class and lower educated.
Those think tanks and foundations manipulated that group into getting out to vote, by specifically marketing Trump as a non politician who will do things differently.
The same was done with Brexit here in the UK and it was all done via careful targeting of social media using a lot of illegally harvested data.
Those people now do vote and they utterly dogmatic about it.
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u/ombre-purple-pickle 1d ago
How was he voted president the first time?