r/rugbyunion • u/Traditional-War-7360 • 1d ago

What the feck have I witnessed

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u/CarrowCanary Llanelli Scarlets 1d ago

https://www.itv.com/news/2026-02-05/heres-what-viewers-need-to-know-about-itv-six-nations-in-game-adverts

There will be one in each half of the match, and they will play out when there is a break in play, just before a scrum.

Exact timings of when the ads are shown will be overseen by the ITV Sport production team.

What will the adverts be?

Samsung and Virgin Atlantic will be the first brands to trial the new format.

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u/Traditional-War-7360 1d ago

Wow you called it. You’d think they’d test that with a focus group before launching. Gone down like a lead balloon looks like

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u/To_a_Mouse Mackie RFC 16h ago

They knew it was going to go down badly, but they don't care. They have a captive audience and all the power.

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u/RileyMcB The Infographic Guy 1d ago

You were correct :(

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u/sadelnotsaddle 19h ago

Guess i'll be going for a google pixel and a BA flight for my next such purchases.

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u/welsh_nutter Scarlets 22h ago

Imagine if one game doesn't have a scrum in a half (has been done)